Privacy Policy - Benson Aesthetics | Premier Facial Aesthetics & Skincare Solutions

Benson Aesthetics (“Benson Aesthetics,” “we,” “us,” or “our”) provides aesthetic services and information through our website BensonAesthetics.com (the “Site”) and in our clinic located at 2194 Florida A1A #309, Indian Harbour Beach, FL 32937.

This Privacy Policy explains how we collect, use, disclose, and protect information about you when you interact with our Site, schedule or receive services, communicate with us, or otherwise engage with our business.

If you are receiving clinical services that involve protected health information (PHI), please also review our Notice of Privacy Practices, which explains how we use and disclose PHI in connection with medical treatment. This website Privacy Policy covers other data we collect online and offline (such as marketing, scheduling, and payments).

1. Information We Collect

We may collect the following types of information:

Contact details (name, email, phone, address)
Appointment and account data (desired services, dates, notes, preferences, intake responses)
Payment information (billing details; our payment processor processes card data)
Images and media (before/after photos, treatment images, testimonials you share or authorize)
Device and usage data (IP address, cookies, pages viewed, location, session duration)
Marketing interactions (email/SMS engagement, ad interactions, social handles you provide)
Health or intake information you provide on forms (skin concerns, allergies, contraindications)

We collect information directly from you, automatically from your device, and from service providers (such as booking, payments, analytics, or marketing platforms).

2. How We Use Information

To provide services: schedule appointments, perform treatments, process payments, and support customers
To communicate: send confirmations, reminders, updates, and respond to inquiries
To improve and secure our Site and services through analytics and security monitoring
For marketing: send offers, newsletters, and show ads based on your interactions with us (with your consent or as permitted by law)
For compliance: recordkeeping, legal obligations, and exercising legal rights

3. Cookies, Analytics, and Advertising

We and our partners use cookies, pixels, and similar technologies for analytics and advertising. You can manage preferences via our Cookie Settings link or your browser. If your browser supports a Global Privacy Control (GPC) signal, we will treat it as an opt-out of “sale” or “sharing” for targeted advertising where required by law.

4. SMS/Text and Email Communications

If you provide your mobile number or email, you may receive transactional messages (appointment confirmations, reminders) and, if you opt in, marketing messages. Message and data rates may apply. You can opt out of SMS at any time by replying STOP. You may unsubscribe from marketing emails using the link at the bottom of any email.

5. How We Disclose Information

We may share information with:

Service providers (booking, payments, hosting, email/SMS, analytics, advertising)
Professional providers involved in your care (with appropriate authorization)
Advertising and analytics partners (for measurement and targeted advertising, unless you opt out)
Legal and safety purposes (to comply with law or protect rights and safety)
Business transfers (in the event of a merger, acquisition, or sale)

We do not sell your personal information for money. Some state laws may define “sale” or “sharing” to include certain analytics or advertising disclosures; you may opt out as described below.

6. Data Retention

We keep information as long as necessary to provide services, for business needs, or to meet legal obligations.

7. Security

We use administrative, technical, and physical safeguards designed to protect your information. However, no system is completely secure.

8. HIPAA and PHI

If Benson Aesthetics acts as a HIPAA-covered provider, PHI used or disclosed for treatment, payment, and health care operations will be handled under our Notice of Privacy Practices.

9. Consumer Health Data

Certain state laws regulate consumer health data that may fall outside HIPAA. Where applicable, we will provide required notices, obtain consent when necessary, limit collection and use, and honor access or deletion requests.

10. Your Privacy Rights

Depending on your state, you may have the right to:

Know what information we collect and how we use it
Request access to or deletion of your information
Correct inaccuracies in your information
Opt out of the “sale” or “sharing” of personal information and targeted advertising
Receive a portable copy of your data
Limit the use or disclosure of sensitive personal information

We extend core rights (access, deletion, and opt-out of targeted advertising/sale/sharing) to all U.S. residents.

How to exercise rights: Submit a request via our Privacy Request Form (available on our Site), email [email protected], or mail us at the address above.

Do Not Sell or Share My Personal Information: Use the link in our Site footer or send us a request. We also honor Global Privacy Control signals.

11. Children’s Privacy

Our Site and services are not directed to children under 13, and we do not knowingly collect information from them. If we learn we have collected information from a child under 13, we will delete it.

12. International Visitors

If you access our Site from outside the United States, your information will be processed in the U.S., where privacy laws may differ.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective date” above shows when it was last updated. If changes are material, we will post a notice on our Site and, if appropriate, contact you directly.